AI Insights · Timothy · July 2025
Top Art Games Performance in the UK Q2 2025
Explore the performance of the top 5 art games on a unified platform in the UK during Q2 2025, featuring trends in downloads, revenue, and active users.
In the second quarter of 2025, the art games category saw varied performance trends across the top applications in the United Kingdom. Based on data from Sensor Tower, here's an overview of the top five art games.
Zen Color - Color By Number from Oakever Games experienced fluctuations in weekly revenue with a peak of around $1.9K in late May, while downloads started strong in early April at approximately 33K and settled to about 12K by the end of June. The app maintained a high number of active users, peaking at over 183K in mid-April, before stabilizing around 153K towards the quarter's end.
Happy Color by Numbers Game by X-Flow showed consistent weekly revenue, peaking at $1.2K in late May. Downloads reached a high of 24K in mid-April, with active users initially at 297K, eventually decreasing to 229K by the end of June.
Color by Number:Coloring Games from Wildlife Studios recorded stable weekly revenue, peaking at approximately $7.3K in late June. Downloads varied, hitting a high of 24K in mid-April, while active users saw a notable increase, peaking at 99K in late May before declining to 60K.
Color Pop AI - Coloring Book by MWM maintained robust weekly revenue around $14K in mid-April. However, downloads decreased from 18K in early April to about 11K by the end of June. Active users showed resilience, increasing to 80K by the quarter's end.
Phone Case DIY from Crazy Labs had a modest revenue, with a few weeks showing slight earnings. Downloads peaked at 22K in mid-April, while active users rose significantly, reaching 85K in early May before settling around 59K by the end of the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.